Legacy commerce platforms constrain brands aiming to deliver seamless buying journeys for digitally-savvy consumers. Inflexible tools built for an analog era simply can’t keep pace with modern B2C expectations for convenience, personalization and flexibility.
Forward-thinking brands choose purpose-built SaaS ecommerce platforms like BigCommerce to engage consumers across devices and fulfill orders from anywhere. Read on to learn how BigCommerce empowers B2C success.
Key B2C Buying Requirements
Today’s consumers expect online experiences matching the ease of mobile apps and social platforms. This requires brands to solve for needs like:
- Mobile Optimization – Fully responsive design across all devices.
- Personalization – Individualized experiences based on preferences and behavior.
- Flexible Fulfillment – Buy online pick up in store, curbside and other emerging options.
- Seamless Payments – Fast and secure checkout with many payment methods.
- Customer Service – Instant answers to questions and timely issue resolution.
- Loyalty Rewards – Custom programs with special perks and VIP access.
How BigCommerce Enables Modern B2C Commerce?
Purpose-built to support the unique needs of B2C brands, BigCommerce provides unrivaled capabilities to create personalized and engaging shopping experiences.
- Responsive Storefronts – Beautifully designed stores optimized for any device screen size.
- Merchandising Tools – Showcase products dynamically using category rules and tags.
- Personalized Shopping – Display custom content and product recommendations for each shopper.
- Omnichannel Fulfillment – Unified commerce enables buying anywhere, fulfill anywhere capabilities.
- Flexible Architecture – Headless commerce decouples the front-end storefront presentation layer for greater flexibility over time.
- Customer Loyalty – Custom rewards programs and automated VIP tiers built-in to incentivize repeat purchases.
- Promotion Management – Intuitive tools to easily create and manage cart-based promotions and coupons.
- Product Reviews – Collect, moderate and display ratings, reviews and questions to build trust.
- Social Commerce – Out-of-the-box integration with leading social platforms like Instagram and Facebook.
Robust B2C Merchant Toolset
BigCommerce meets a wide spectrum of B2C needs out-of-the-box while allowing customization:
- Customer Accounts – Allow shoppers to create accounts for faster checkout, order history and personalized experiences.
- Payment Solutions – Top payment providers pre-integrated. Flexible options for credit cards, PayPal, Apple Pay and more.
- Subscriptions – Recurring orders, automated billing and subscription management.
- Global Sites – Multi-language and multi-currency support to expand internationally.
- Product Bundling – Create predefined kits and packages to incentivize higher order values.
- Gift Cards – Issue virtual gift cards and integrate redemption into checkout.
- Call Center Integration – Unify online and offline data across channels.
- Visual Merchandising – Control product display, sorting and promotions across categories.
Top Benefits for B2C Brands
B2C companies leveraging BigCommerce gain advantages in acquiring, converting and retaining consumers.
- Higher conversion rates – Deliver engaging, personalized experiences that convert visitors into buyers.
- Increased AOV – Strategic bundling, upsells and cross-sells during checkout boost order values.
- Improved loyalty – Custom promotions and automated loyalty programs retain consumers longer.
- Faster innovation – Launch new touchpoints and payment options quicker without dependency on IT resources.
- Reduced TCO – No hosting costs and lower in-house headcount needs frees up budget.
- Global expansion – Built-in multi-language and multi-currency support enables entering new countries sooner.
- Future proof growth – Platform design and enterprise architecture scales rapidly in line with business growth.
Get 1:1 Guidance from B2C Experts
The BigCommerce platform delivers unparalleled capabilities for B2C success right out-of-the-box. However, realizing the full benefit requires a guiding hand from experts.
Anchor Group offers specialized guidance for B2C brands across strategy, design, BigCommerce integration, and marketing. Our proven methodology tailored for B2C helps launch new touchpoints faster and optimize performance quicker.
Let us help assess your strategic priorities and showcase how BigCommerce can fuel your consumer growth plans.
